On the way back from RE BarCamp St. Louis, while catching up on my magazine reading, I discovered a very interesting article entitled “Five Steps to Social Currency” in the May issue of Fast Company. The entire article was utterly fascinating in its explanation of how consumer brands are still very confused in their usage [...]
I recently read a blog post entitled “How to Win Customers and Influence Buyers” by Satmetrix CEO Richard Owen, in which he makes the bold statement – “advertising just died.” This isn’t the first time I’ve heard this, and while I don’t necessary agree with this statement in its entirety, I do believe the traditional [...]
Over the last 30-days, I’ve been exposed to at least three Net Promoter Score surveys: Apple, Jet Blue and Marriott. Each differed in length, structure and the questions asked, but one commonality remained in each – the central NPS question – “How likely are you to recommend my product or service to a friend of [...]
This week marks the start of the Net Promoter Score Annual Conference in NYC, so the timing seemed ideal to share some information and discuss NetPromoter Score (”NPS”®). Prior to joining 7DS, I’d heard about NPS, but didn’t have an in-depth understanding of its operating model. Upon hearing more about it, I was intrigued and [...]
