On the way back from RE BarCamp St. Louis, while catching up on my magazine reading, I discovered a very interesting article entitled “Five Steps to Social Currency” in the May issue of Fast Company. The entire article was utterly fascinating in its explanation of how consumer brands are still very confused in their usage [...]
I was hoping the live blogging plug-in would be ready to use this week, but there are a few tweaks being ironed out with the application. As such, here’s my attempt to emulate a live discussion with a snapshot of today’s discussion… Is Social Media the sizzle that’s fading? (definitely a loaded question for a [...]
I recently read a blog post entitled “How to Win Customers and Influence Buyers” by Satmetrix CEO Richard Owen, in which he makes the bold statement – “advertising just died.” This isn’t the first time I’ve heard this, and while I don’t necessary agree with this statement in its entirety, I do believe the traditional [...]
I look forward to Saturday mornings. Each week, at 9:00 am, the Social Media Mastermind – Orange County meets. It’s an awesome group that gathers to discuss all things social media. Although a large majority of the group comes from the real estate space, there’s also representation from the hospitality, insurance, financial planning and non-profit [...]
Over the last 30-days, I’ve been exposed to at least three Net Promoter Score surveys: Apple, Jet Blue and Marriott. Each differed in length, structure and the questions asked, but one commonality remained in each – the central NPS question – “How likely are you to recommend my product or service to a friend of [...]
This week marks the start of the Net Promoter Score Annual Conference in NYC, so the timing seemed ideal to share some information and discuss NetPromoter Score (”NPS”®). Prior to joining 7DS, I’d heard about NPS, but didn’t have an in-depth understanding of its operating model. Upon hearing more about it, I was intrigued and [...]
I am currently reading Convergence Culture – an insightful book by Henry Jenkins, Professor of Humanities and the Founder/Director of the Comparative Media Studies program at MIT. Although I just started the book, I am already enthralled by the observations and concepts presented by Jenkins. One particular piece of information that caught my attention was a reference [...]
Have you ever received an email like this? “I’m sending this to ask you for a brief recommendation of me that I can include in my LinkedIn profile. If you have any questions, let me know. Thanks in advance for helping me out” Last week, I received this same email from two different people. The [...]
I recently finished a very interesting book by Naomi S. Baron – Always On: Language in an Online and Mobile World. Perfect, I thought – I had yet to read a book that addressed the implications and impact of new technologies in relation to language! Baron does an admirable job in discussing historical concepts of language and electronic [...]
H&M made an announcement several months ago: Jimmy Choo shoes and handbags would be making their way to H&M stores across the globe. Let’s start with H&M – H&M isn’t a new retailer. The first store opened in Norway in the late 60’s. They began expanding throughout counties in Europe and then into other counties [...]
