Are you reading me? If you are, I suppose there’s no point in me writing this blog post. Okay, okay…enough with the cheeky jibber jabber. I’ll cut to the chase. This blog post is about capturing attention and getting your blog post read (just like you’re doing right now). So, blog posts are a little [...]
I remember being in elementary school, and shielding my paper from onward lookers who were trying to copy off of me. I hated it. I liked that my ideas and answers were my own, and didn’t care to share them with my next-desk neighbor. These days, I’m more focused than ever on getting people to [...]
We see this all the time—errors in blogs, on websites, broken links, misspellings in logos, and more. How many times have we all seen this, “Page Not Found (404 Error),” and writhed in frustration because the link seemed interesting and then we couldn’t access anything? It feels like a slap on the wrist for trying [...]
It seems that each day I hear the term “strategy” more and more in casual conversation. Unfortunately, it seems the term is often misunderstood. Michael Porter, a brilliant author and Professor at Harvard Business School, does an excellent job in this short video explaining what strategy is, or more appropriately, what strategy is not. If [...]
On the way back from RE BarCamp St. Louis, while catching up on my magazine reading, I discovered a very interesting article entitled “Five Steps to Social Currency” in the May issue of Fast Company. The entire article was utterly fascinating in its explanation of how consumer brands are still very confused in their usage [...]
I was hoping the live blogging plug-in would be ready to use this week, but there are a few tweaks being ironed out with the application. As such, here’s my attempt to emulate a live discussion with a snapshot of today’s discussion… Is Social Media the sizzle that’s fading? (definitely a loaded question for a [...]
I recently read a blog post entitled “How to Win Customers and Influence Buyers” by Satmetrix CEO Richard Owen, in which he makes the bold statement – “advertising just died.” This isn’t the first time I’ve heard this, and while I don’t necessary agree with this statement in its entirety, I do believe the traditional [...]
Over the last 30-days, I’ve been exposed to at least three Net Promoter Score surveys: Apple, Jet Blue and Marriott. Each differed in length, structure and the questions asked, but one commonality remained in each – the central NPS question – “How likely are you to recommend my product or service to a friend of [...]
This week marks the start of the Net Promoter Score Annual Conference in NYC, so the timing seemed ideal to share some information and discuss NetPromoter Score (”NPS”®). Prior to joining 7DS, I’d heard about NPS, but didn’t have an in-depth understanding of its operating model. Upon hearing more about it, I was intrigued and [...]
I am currently reading Convergence Culture – an insightful book by Henry Jenkins, Professor of Humanities and the Founder/Director of the Comparative Media Studies program at MIT. Although I just started the book, I am already enthralled by the observations and concepts presented by Jenkins. One particular piece of information that caught my attention was a reference [...]
